If a customer’s desired stop is not shown, additional stop locations can be requested in the app. In order to order a ride, customers need to download the MARTA Reach app, which will guide them to designated pick-up and drop-off stops near the beginning or end of their trip. “This programme has proven its effectiveness in other areas of Metro Atlanta, and we look forward to our members, businesses, and residents receiving the benefits of the programme.” “The North Fulton CID is excited to welcome the MARTA Reach Pilot Program to North Fulton,” said Executive Director Brandon Beach. MARTA Reach: Keeping customers connected to public transport We’re thrilled at the opportunity to expand the programme to serve more riders in more parts of our region for the second half of the pilot.” “Most of our riders take many trips a day, connecting to grocery stores, schools and day care, social activities and the broader MARTA system. “We have seen significant interest and loyalty from the early riders of MARTA Reach,” said MARTA Chief Customer Experience Officer Rhonda Allen. The pilot, which is testing how on-demand shuttles can be used to make it easier and faster for customers to get to their destinations using MARTA, will be expanded to include the neighbourhood of Dixie Hills in Atlanta, and the cities of Avondale Estates, Alpharetta, Roswell, Forest Park and Morrow. The Metropolitan Atlanta Rapid Transit Authority (MARTA), in partnership with Georgia Tech, has announced the expansion of MARTA Reach, its six-month ride-share pilot service designed to connect riders to-and-from MARTA bus and rail services. Credit: Metropolitan Atlanta Rapid Transit Authority
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